WISH DRAGON

The title design for Sony's Wish Dragon combines whimsy and magic along with fantastical elements that set the stage for the story based off an old Chinese folk tale. The R lends its form to the dragon’s tail and a contemporary nod to Chinese calligraphy.
My Role
Design, lettering
Client
Sony Pictures, Netflix
Design Studio
Imaginary Forces
Creative Director
Harshit Desai
Designer
Chavilah

Sony Animation's "Wish Dragon" logo, illustrated in whimsical lettering in hues of pink and purple against a smoky blue sky.

DESIGN PROCESS

Wish Dragon logo design. Playful, blue lettering over a blue sky. The "S" in "wish" looks like the tail of the dragon.
Wish Dragon logo design. Playful pink letters that looks slightly like the fur and tail of the dragon.
Wish Dragon logo design. Playful, glowing, teal lettering over a blue sky. The "O" in "Dragon" looks like the tail of the dragon curling in a circle.
Early black and white concept for Wish Dragon logo design.
Early black and white concept for Wish Dragon logo design.
Early black and white concept for Wish Dragon logo design.
Early black and white concept for Wish Dragon logo design.