TRAOUBADOUR BRANDING
Troubadour Golf and Field Club is an intimate, members-only residential community by Discovery Land Company. We were tasked with developing the brand while they were building the new community. The project included creating logo marks, brand and style guidelines, letterhead, brochures, inserts, property signage, a microsite, interior residential finishes catalog, floor plan illustrations, map illustrations, a digital photobook, and a promotional video.
My Role
Art direction, design, illustration, animation
Client
Discovery Land Company
Design Studio
Imaginary Forces
Creative Director
Michelle Dougherty
Art Direction
Chavilah Bennett
Designers
Pamela Olecki, Kathy Liang, Chavilah Bennett
Animators
Chavilah Bennett
Editor
Danielle White
Producer
Steve Garfinkel
TROUBADOUR BRAND AND STYLE GUIDES
TROUBADOUR BLUE
PMS 5395U
CMYK 73 64 47 31
RGB 71 75 89
HEX #474B59
CMYK 73 64 47 31
RGB 71 75 89
HEX #474B59
WARM GRAY
PMS 5395U
CMYK 73 64 47 31
RGB 71 75 89
HEX #474B59
CMYK 73 64 47 31
RGB 71 75 89
HEX #474B59
MAUVE
PMS 5395U
CMYK 73 64 47 31
RGB 71 75 89
HEX #474B59
CMYK 73 64 47 31
RGB 71 75 89
HEX #474B59
COOL GRAY
PMS 5395U
CMYK 73 64 47 31
RGB 71 75 89
HEX #474B59
CMYK 73 64 47 31
RGB 71 75 89
HEX #474B59
GREEN
PMS 5395U
CMYK 73 64 47 31
RGB 71 75 89
HEX #474B59
CMYK 73 64 47 31
RGB 71 75 89
HEX #474B59
PRIMARY LOGO
The centerpiece of the brand. Designed to be used first and foremost in all marketing, sales, community materials, and printed items to build brand recognition.
LOGO SYMBOL
A versatile icon combining musical notes and golf flags.
SECONDARY LOGO
A circular patch featuring the logo symbol. This logo was designed to be used for the Troubadour golf club, golf-related items, uniforms, and additional retail.
TROUBADOUR LETTERHEAD
TROUBADOUR DIGITAL PHOTOBOOK
TROUBADOUR BROCHURE BOOKLET
TROUBADOUR PROPERTY MAP DESIGN
TROUBADOUR FLOOR PLAN INSERTS
